GRG Gear Reimbursement Grant
Visual Identity, Goods + Items, Stationary
2022


Branding for a Grant Program in the Aleution Pribilof


The Gear Reimbursement Grant program, a financial assistance program aiding residents of the Aleutian-Pribilof Islands in Alaska by providing reimbursements for commercial gear and subsistence activities.
We were in charge of the brand design including the logo design, item selection, stationary design, and art direction. For the envelopes we printed on water resistant Tyvek paper so the fishermoon would be able to attach them to their boats without having to worry if they will last the whole reimbursement period.
Through discussions with the client it was made apparent that despite it being the second year and one of the sole reimbursement programs, the word wasn’t getting out. So we helped to re-position the grant to get people excited in participating. We did this through creating a unique set of goods—Coffee Mugs, Tote Bags, T-shirts, and fishing knives. With this design we were also able to convey the different items eligible for reimbursement using visual icons directly in the logo. 



the client

APICDA is a non-profit dedicated to strengthening local fisheries-based economies through increasing direct fisheries participation in the Bering Sea and Aleutian Islands, building support infrastructure and offering programs to assist the advancement of priority initiatives in its six member communities in the Aleutian-Pribilof region of Alaska.




iconography


We designed the icons as visual representations of the different items available for reimbursement. The design of the icons was inspired by the brand font, IBM plex sans.


Client:
APICDA

Photography:
Yuu Kawakami

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